To honor Jack Daniel Distillery 's past, our Master Distiller, Chris Fletcher handcrafted this 10 years aged whiskey and evolved our whiskey process to achieve a rare flavor profile. Jack Daniel's Aged Series highlights the modern-day world-class whiskey-making expertise of Jack Daniel Distillery while honoring our past. To reinforce Jack Daniel Distillery's history in aged whiskey, the labelon this bottle gives a nod to the original cartouche on Jack Daniel’s age-stated bottles from a century ago.