José Cuervo® Especial is the No. 1 tequila brand worldwide. Also known as "Cuervo Gold“, José Cuervo® Especial has provided the inspiration for countless memorable moments over the years.José Cuervo® Especial is the No. 1 tequila brand worldwide. Also known as "Cuervo Gold“, José Cuervo® Especial has provided the inspiration for countless memorable moments over the years.